Salon dedicated to strategic technology at next April edition

 

 

 

When the parameters of our day-to-day life change, everything else changes, while remaining very similar to itself. Thus, today, we need to remark that finish is first of all a code of communication suited to a world that lives fast, that needs to make quick decisions, controlled by an economic which never sleeps, that works in Tokyo when it sleeps in Rome. A world that needs to communicate with increasingly brief messages, preferably without speaking: in other words via intuition, using messages reduced to the essential elements of an ideogram, or with the form of an object and its finish, with all the sensations it is able to transmit to us.

Modern man is required to do everything in short times, through necessity or emulation; with the advent of computers, also decision-making times have been reduced. Everything must be decided in short times: important investments like day-to-day purchases modern Man ‘consumes’ emotions and at the same speed, wishes to re-integrate them using the only means with which he believes he can, i.e., money. The purchase of objects as existential gratification passes through the feelings they transmit – in these cases, the only evaluation made by the purchaser is of an emotional type. Therefore, in a globalised market, rich and neurotic, form and finish take on strategic importance for the commercial success of any product. In turn, the manufacturing industry must adapt by reconsidering and requalifying the finish of its products. The same is true for fairs, which must acknowledge the new role of finishes. In turn, this must be highlighted by showcasing machines and processes in their correct cultural context.

Perceiving the new needs of the relevant manufacturing industry, with Finiture & Oltre, Metef has created synergy which makes it possible to use the specific competence of the leading specialists in order to form the correct sectoral context for finishing.

Metef with Finitura & Oltre will therefore be the new specific salon which it will be important to attend, because we need to know the strategic technology which allows us to extol the aesthetic values of our products. We need to know how our competitors communicate concepts in a simple way, we need to know the essential nature of a futuristic message which can be transmitted to us by the form and finish of an object.

Every day, we face up to competitors who have already innovated their companies and who already enjoy the positive financial fallout which ensured market stability for their companies. These are people who have invested in the aesthetic quality of their products. These are colleagues who have been quicker than us in understanding, deciding and deducing how to do business today and how, to an increasingly greater extent, have been influenced by aesthetic considerations. Changing, while remaining what we were in the past is not impossible, it is necessary… it is necessary only to improve what we have already done. If this is true for a reality like Metef with Finitura & Oltre, it must be valid for those using Metef, which since it is obliged by current situations and globalised markets to attribute increasing importance to the finish of their products can also in this case change while remaining itself - in other words, to visit a different fair while continuing to visit Metef.